Part B: Alternative Market
Detailed line drawing of structure concept for alternative market.The lid is the main label for this structure.
Below is 6 different variations of the design of the alternative market for Rafferty’s Garden packaging.
For the alternative market I wanted to communicate fresh premium goodness and quality of the product for consumers of baby food. I applied earthy tones and a rustic loose imagery style to represent the ingredients straight from the garden and also convey the taste homemade produce.
– Twin pack that uses less resources and energy to manufacture
– Twin pack can also be snapped in half for travel or on the go if needed.
– The shape of the lid is also the outline of a baby’s face to communicate intended market.
– Can be sold fresh
– Can be stored cold or heated and also freezable
– Base made from sugarcane fibers and biodegradable
– Easy to open
My alternative market is targeted towards consumers of baby food seeking high quality fresh food with health and well-being benefits including eco-friendly packaging. The container (excluding the lid) would be made from reclaimed and renewable sugarcane fibers that can hold hot and cold items and freezer safe. The packaging is still light, contains and protects the product along with easy access to open and use.
In summary the image below illustrates my the original product and intentions for redesign and further development for the current market and alternative market working towards project 1B. I have selected these designs taking into consideration target markets, communication, usability, functionality, sustainability, safety and protection of the product.