Task 7: Part C – Type and logotype

I began by creating some quick ideas as thumbnail sketches

03111402 03111403

I found these a little too decorative so I began to research fonts that would communicate by brand effectively.

Structures

I found more simple fonts to work better and would cross over into other products. I choose the last row to progress with as it is simple, rounded friendly and fun.

Development

I also began to add another element to suggest exploration by combining letters.

kidventures 2

This is my refined brand with colours and a possible tagline

Creating a Brand - wordpress

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