I have focused on refining my packaging structure from last week which has included creating a new template. This provided new challenges as I tested and mocked up different folds. This design still does not require gluing but holds together securely by interlocking tabs…which creates easier accessibility and less strength top open.
There is still some minor tweaking and adjustments needed but almost there:)
My Structure has many side so this section includes side, top and bottom labels
Back of pack labels
Die line
Front of pack
I began by creating some quick ideas as thumbnail sketches
I found these a little too decorative so I began to research fonts that would communicate by brand effectively.
I found more simple fonts to work better and would cross over into other products. I choose the last row to progress with as it is simple, rounded friendly and fun.
Development
I also began to add another element to suggest exploration by combining letters.
This is my refined brand with colours and a possible tagline
In the process of creating a name for my brand I began brainstorming ideas and creatinig a mind map with words that connect with by brand personalities, values and qualities.
I identified common words and themes from the mindmap to begin generating words
I then began to shortlist words I felt best communicated the brand.
1. Little active kids
2. Funspiring moments
3. Kids on the Move
4. Young inventures
5. Littleventures
6. Kidventures
7. Junior Discoverers
8. Little Creative Dreams
9. Floating Wishes
10. Dynmaic Kidz
11. Bright Tackers
12. Little journeys
13. Chasing Bubbles
14. Bright little wishes
From here i then narrowed it down to top #3
Kids on the Move
Kidventures
Junior Discoverers
Final Name:
kidventures
kidventures links back well to the brand personality and values. It communicates fun, imaginative adventures for kids to discover learn and explore.
The personality of my brand is happy, fun, adventurous, creative and active.
My brand values imagination, discovering and learning to create happy memories and experiences that inspires children to laugh while exploring and observing the world around them.
Design Studio: Packaging 